Police Intervene as Luxury Brand’s Sample Sale Devolves Into Chaos


Police were forced to break up a rowdy Versace sample sale in New York City, as bloodthirsty deal-seekers nearly started a breakfast-time riot. It occurred around 9 a.m. Wednesday in Manhattan’s tony Chelsea neighborhood, home to celebrities like Harrison Ford and Nicole Kidman.

More than 1,000 customers filled the narrow city block, with some reportedly waiting outside the store all night. The scene was so intense that just a few hours after beginning the sale, shortly before noon, the store’s staff called the NYPD to assist them with crowd control.


New Yorker are crazy Again! More Than 9999 people wait 24 hours in Line just for 80%off Versace Sample sale! ⌚️Wed Mar 27 2024 9:00am – 8:00pm Thu Mar 28 2024 9:00am – 7:00pm Fri Mar 29 2024 9:00am – 7:00pm Sat Mar 30 2024 10:00am – 7:00pm WHERE: Address:Metropolitan Pavilion, 125 West 18th Street, New York, 10011 #versace #samplesale #nycsamplesale #newyorkcity #discountshopping #personalshopper #martomart #versacefashionshow #versacesamplesalenyc

♬ The Countdown – DJ Keblinger$

Videos widely circulated on social media show the massive group of shoppers crowding the sidewalks. As the morning went on, they began spilling into the street. Police officers made valiant efforts to contain the mob as passing cars dodged the savvy bargain hunters.

NOW: Officers are trying to disperse a crowd of about 1,000 people trying to get into a Versace sample sale in Chelsea

Some people reportedly camped out in front of the building since 2am pic.twitter.com/yso6RfuAJN

— katie smith (@probablyreadit) March 27, 2024

When officers arrived, they quickly determined they declared a “Level 1 Mobilization,” temporarily halting the sale and evacuating the block. Footage from this period shows the irate shoppers’ indignance at being told they wouldn’t be purchasing any luxury accessories on this particular day.

NOW: SRG officers arrive at the Metropolitan Pavilion in Chelsea where a crowds were trying to get into Versace sample sale

Officers are ordering everyone to clear the block pic.twitter.com/GQ3Ok5yx9w

— katie smith (@probablyreadit) March 27, 2024


versace sample sale #nyc #versace #versacesamplesale #nycsamplesale

♬ original sound – Yung Rapunxel


Cops shut down @Versace NY sample sale lol ? #nypd #newyork #mess #samplesale #New York

♬ original sound – Kugs

In a potentially iconic alert, the crime-notification app Citizen pinged its users with the update: “Large group fighting, blocking traffic due to sample sale.” One user quipped in the comments, “10 a.m. on a Wednesday? Do these people have jobs?”

According to the testimony of two eyewitnesses, the line erupted into chaos “all because [one woman] wanted to stand with her husband.” After she cut to the front of the line, the store apparently pledged that the second half of line would go first. “But they didn’t honor that,” the witness claimed.


Versace Sample Sale #Cancelled #NYC #versacesamplesalenyc #FYP #viraltiktok

♬ original sound – Shareya Laniyah

After closing for several hours while officers cleared out the crowds, the sample sale apparently reopened with heightened security and stricter crowd control. As of Thursday, it was reportedly up and running as usual with a less lively crowd.

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