Tiger Woods Announces End of Historic 27-Year Nike Ambassadorship


Tiger Woods has announced the end of his partnership with Nike after nearly 30 years as the brand’s ambassador. The 82-time PGA Tour champ shared a statement Monday morning on his social media channels confirming his exit.

“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever,” Woods reflected. “Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.”

The athlete continued: “People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA!”


— Tiger Woods (@TigerWoods) January 8, 2024

Nike shared its own statement, posting a triumphant photo of Woods on the field with the text, “It was a hell of a round, Tiger.” In the caption, Nike paid tribute to Woods’ trailblazing career and his extensive work with the company. “Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful,” it read.

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Woods signed as an ambassador to Nike in 1996, when he was just 20 years old. According to The Oregonian, Woods’ most recent deal was signed for another 10 years in 2013 to the tune of $200 million. Though Woods saw great success with his golf apparel and footwear line, his line of clubs and balls never took flight, ceasing production in 2016. Shortly thereafter, Woods signed a deal with TaylorMade to produce clubs, and one with Bridgestone to make balls.

Since his harrowing February 2021 car crash, Woods has been wearing FootJoy shoes. Nike released a statement in 2022 (via Sports Illustrated) reiterating their support. “As he continues his return, we will work with him to meet his new needs,” the company said at the time.

Last month, at his last PNC Championship repping Nike, Woods was curt when asked about his status as ambassador. “I’m still wearing their product,” he responded.

Woods isn’t the only golf player to recently exit their ambassadorship with Nike. Jason Day recently left Nike for Malbon Golf, sparking some conjecture that Nike might be wrapping up its golf division altogether.

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