Burger King Giving Lucky Customer $1 Million in Whopper Sweepstakes
The Whopper has been a part of Burger King’s history for nearly 70 years, paving the way for competitors like the McDonald’s Big Mac and creating a staple for fast food menus around the world. The chain has reinvented the Whopper over the years with special iterations like the Angry Whopper and the Ghost Pepper Whopper, but for the first time ever, customers themselves will have a say in what the next new Whopper will look like — and earn a million-dollar prize for their creation.
From now until March 17, Burger King is hosting its Million Dollar Whopper Contest to find its next big sandwich. Customers can submit their wildest Whopper ideas on Burger King’s website for a chance to win $1 million and to have their creation appear on BK menus across the country for a limited time later this year. With “more than 200,000 possible customized combinations” already available on the current beef Whopper, the contest is the perfect opportunity for Whopper lovers to “top the flavorful burger with savory sensations or sweet and sour showstoppers,” the chain said.
The top three finalists will be invited to BK’s Miami headquarters to “refine their concepts before they appear on menus nationwide.” After that, it’ll all be up to the customers. The final three sandwiches will be rolled out across the country and diners will vote on their favorite Million Dollar Whopper.
“Burger King is all about having it your way, and this contest is a true embodiment of that,” BK’s chief marketing officer Pat O’Toole said in a statement. “More than 50 percent of guests customize their Whopper sandwich, and now, the possibilities of what those customizations include are endless.”
If you’ve ever had a crazy idea for a burger, now’s your chance to shine and sell your million-dollar idea.